Once you have purchased the Facebook Photo Contest Application for your Facebook page here, you will be able to create your own contest. This post shows screenshots of the process so you know what to expect.
This is the basic information you first need to enter to setup a new Photo Contest on Facebook
When is the Contest running from and to?
User information – What information do you require and need from contestants?
Upload a banner, a logo and also background image, you can also add a url to your site
Admin panel for Photo Contest App – Here you can approve, delete or edit a submission.
User submits an entry